Commerce Product Management

Corey O'Neal

Build high-intent commerce systems: people buy when effort is low and certainty is high. Every interaction answers: What is this? Is it for me? What will it cost? What happens next?

Commerce Value

The core principles I apply to every stage of the funnel to create high-intent, high-conversion experiences.

Acquisition

Finding the Right Aisle

If a visitor can't tell if a site is "for them" in the first few seconds, they're gone. I design entry points that help people find exactly what they need immediately.

Activation

Making it Easy to Start

I focus on making the first "buy" feel safe. By removing forced accounts and using smart search, I help people feel confident enough to take that first step.

Retention

Reasons to Come Back

Trust is built when a system remembers you. I make sure progress is saved across every device, so coming back feels like a continuation, not a restart.

Referral

Quality Worth Sharing

When shipping is clear and returns are simple, customers become fans. I build the kind of reliable experiences that people naturally want to recommend to others.

Revenue

Honesty at the Finish Line

No one likes surprise fees at the end. I prioritize showing the real cost as early as possible, making the final decision to buy an easy one.

Web Design

The disciplines I draw from to build interfaces that respect human cognition.

01

Information Architecture

Structure that enables finding, understanding, and acting. Users must answer four questions instantly: Where am I? What's here? What can I do next? How do I get back? Labels predict destinations. Hierarchies match mental models. Every page offers a path forward.

Morville • Rosenfeld • Arango • Ranganathan
02

Visual Design & Typography

Typography is the hero—large headers command space, generous whitespace creates breathing room. Align to an 8px baseline grid. Limit lines to 50–75 characters. Use size, weight, and color to establish hierarchy. Every element must earn its place.

Tufte • Müller-Brockmann • Bringhurst
03

Usability & Interaction

Don't make users think. Make it obvious what's clickable, eliminate unnecessary decisions, and use familiar conventions. Recognition beats recall. Working memory holds 5–7 items. Satisficing means users choose the first acceptable option—design for it.

Krug • Norman • Cooper • Nielsen
04

Accessibility

WCAG AA contrast ratios (4.5:1 minimum). 48px touch targets. Semantic HTML and proper ARIA. Keyboard navigation that works end-to-end. If it doesn't work for everyone, it doesn't work. Inclusive design isn't a feature—it's the foundation.

WCAG • A11y Project • Inclusive Design
05

Device-Responsive Design

Mobile: thumb zones, single-column focus, minimize input. Tablet: orientation-agnostic, no hover-dependency. Desktop: information density, keyboard accelerators, the F-pattern. Context shapes interaction—design for the device in hand.

Wroblewski • Marcotte • NN/g
06

Forms, Buttons & Navigation

One column layout. Labels above inputs, never as placeholders. Validate on blur, not mid-entry. One unmistakable primary CTA per view. Error messages explain what happened, how to fix it, with an example. Preserve user input after errors—always.

Baymard • Wroblewski • Garrett

Commerce Stack

I have experience building, scaling, and optimizing product across the entire commerce stack.

SEO Management
Channel Management
Internationalization
Store Information
Content Management
Merchandising Management
Shopping Management
Product Recommendations
Product Information
User Testing and Customer Surveys
Inventory Management
Promo/Pricing Management
Appointment Booking
Checkout Experience
Payment Processing
Order Management
Point-of-Sale + Front-of-House
Account Management
Subscription Management
Loyalty Management
Customer Service Chat
SMS, Video Chat Messaging
Physical Mail Messaging
Lifecycle Marketing
Marketing Management
Business Intelligence
Experimentation Testing
Data Events & Platform

The Product Management Transcripts

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